From that definition it can be deduced that branding is the perception that people have of you. Because every artiste have a target audience, what those audience think and feel about the artiste will a go a long way in determining how far the artiste will go. Does it mean that the artiste success is dependent on other people? The answer is YES/NO. Yes, because the artiste needs the patronage and support of the audience and No, because the artiste can deliberately select his/her preferred target audience and connect with them in a way that resonates with them, thereby getting the expected feedback.
One of the ways an artiste can do this is by storytelling, which involves deliberate theme selecting and plotting of events and activities that will get the target audience attention, hook them and get them loyal.
Being deliberate about brand building helps to form the artiste’s artistic vision and keeps the artiste focused. It helps the artiste make better decisions relating to affiliations, collaborations and projects that will facilitate the brand building and transform the artiste into an icon.
We have many musicians and few icons- which one would you rather be?